Navigate the market
Practice dossier · Skin care clinic · Pasadena, TX

Southeast Dermatology

dermatology · Pasadena, TX

★ 3.9 · 147 reviews
sedermonline.com
Southeast Dermatology — Southeast Dermatology website homepage (Pasadena, TX plastic & cosmetic surgery) WordPress · Divi · Cloudflare — live capture

Contact & location

4419 Crenshaw Rd, Pasadena, TX 77504

+1281-991-5944

Google Business Profile

About the practice

Southeast Dermatology is a skin care clinic practice serving Pasadena and the greater Houston metro.

Social presence

EI

ElectiveIndex™ Certified Snapshot

An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.

Data collectedJune 29, 2026
Snapshot time2:30 PM ET
Certificate IDEI-SD-20260629

Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.

Overview

Southeast Dermatology, online — the full picture.

Southeast Dermatology is a dermatology practice in Pasadena, TX, with 147 Google reviews at 3.9★. The site is technically sound.

For the patient

Real reviews, verified credentials, who’s actually established.

For the doctor

Where you rank, and the gaps we fix.

For the marketing team

Exactly what the leaders do to win.

Jump to any section

01AI search visibility — the open channel

AI search doesn’t yet recommend this practice for the money procedures.

When a patient asks ChatGPT or Claude (with live web search) for a plastic surgeon in Pasadena, they name competitors — not this practice. AI search is the fastest-growing patient-referral channel, and right now it’s a gap. Being citable in AI results (clean entity data, llms.txt, citable content) is the one channel with almost no competition yet.

Source: ChatGPT and Claude, both with live web search, queried across the Houston metro on the money procedures (breast augmentation, facelift, mommy makeover, tummy tuck, rhinoplasty, “best plastic surgeon”).

The FixAI visibility

When a patient asks ChatGPT or Claude for a surgeon in Pasadena, the practices that get named are the ones built to be cited — clean entity data, llms.txt, and citable content. Southeast Dermatology can own this channel before the market does.

What we’d do about it
AI Visibility (GEO)$850one-time

Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.

Fix this

02Social reach

The social profiles we found.

2 public profiles detected at audit time.

06What’s working

What this practice already has going for it.

3.9★Google rating · 147 reviews
225pages in the sitemap
  • 3.9★ across 147 Google reviews
  • Structured schema markup (GeoCoordinates, MedicalClinic, OpeningHoursSpecification)

08Site speed & Core Web Vitals

Site speed is reasonable, with clear room to improve.

Google’s Lighthouse scores the site 0–100 and speed is a confirmed ranking factor — we fix it. On mobile the site scores 70/100 for performance — the main area to address — alongside 85/100 SEO and 65/100 best-practices.

LCPLargest Contentful Paint

How long until the biggest thing on screen — usually the hero image — finishes loading. Good is under 2.5s.Learn more →

FCPFirst Contentful Paint

How long until the very first text or image appears, so the page feels like it’s working. Good is under 1.8s.Learn more →

CLSCumulative Layout Shift

How much the page jumps around as it loads (the annoying shift when a button moves under your thumb). Good is under 0.1.Learn more →

TBTTotal Blocking Time

How long the page is frozen and can’t respond to taps while background code runs. Good is under 200ms.Learn more →

10Google Business Profile

The Google Business Profile.

The free listing behind the map pack — for a local practice, the single most valuable thing to get right.

What the listing has

147reviews
3.9★rating
photos
1categories
claimed & verified
Plastic surgeon

The opportunity — squeeze more reach

The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:

  • Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
  • Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
  • Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
  • Services & booking on the profile — let patients book without ever leaving Google.

We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.

The FixThe map pack

Southeast Dermatology sits behind Lift Plastic Surgery and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.

What we’d do about it
GBP Rescue$750one-time

Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.

Fix this
Citation Cleanup$600one-time

Make NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.

Fix this

11Under the hood — how it’s built

The technology behind the results.

The site publishes 225 URLs in its sitemap. The signals that tell Google what this site is.

Framework
WordPress Divi Cloudflare

Built on WordPress.

Structured data (schema)
GeoCoordinatesMedicalClinicOpeningHoursSpecificationPostalAddressWebSite

Entity markup present.

Homepage signals <title> Mary Garman | Dermatologist In Pasadena & Southeast Houston, TX meta Mary Garman In Pasadena & Southeast Houston, TX Provides Botox, Derma Fillers, Skin Cance… H1×1 · H2×17 · H3× · canonical ✓ · robots ✓
Schema analysis

What this site tells Google in code.

Schema tells Google and AI what this practice is — we make sure it says the right thing.

sedermonline.com · JSON-LD · 2 blocks
{
  "@context": "https://schema.org",
  "@type": "MedicalClinic",
  "url": "https://www.sedermonline.com",
  "name": "Mary Garman",
  "description": "Mary Garman In Pasadena & Southeast Houston, TX Offers Dermatology Services For Acne, Botox, Dermal Fillers, Skin Cancer, & More!  Proudly Serving Patients In Clear Lake, Baytown, Pearland, & Friendswood, TX. Call Us Today To Schedule An Appointment & Get Healthier Skin!",
  "telephone": "(281) 991-5944",
  "priceRange": "Call for pricing options",
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Pasadena",
    "addressRegion": "TX",
    "postalCode": "77504-3628",
    "streetAddress": "4419 Crenshaw Rd",
    "addressCountry": "US"
  },
  "sameAs": [
    "https://www.facebook.com/Southeastdermatology",
    "https://www.youtube.com/channel/UCzaGYtJtXE01x0zzCbw9uzA",
    "http://twitter.com/officite"
  ],
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 29.641127,
    "longitude": -95.172744
  },
  "logo": "https://www.sedermonline.com/storage/app/media/5e73a4bc0b160_logo.png",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": [
        "Monday",
        "Tuesday",
        "Wednesday",
        "Thursday",
        "Friday"
      ],
      "opens": "08:00",
      "closes": "11:30"
    }
  ]
}

Rich results this markup earns

MedicalClinic

Missing — each is a result feature left on the table

  • AggregateRatinggold star rating shown in the blue link
  • Reviewreview snippets under the result
  • FAQPageexpandable FAQ drop-down in the result
  • Physiciandoctor knowledge panel
  • MedicalBusinessmedical-entity panel + AI grounding

Richest structured data of any practice in this market — every rich-result feature is markup-ready.

We run this technical X-ray across thousands of pages at once.

13The full sitemap

225 pages on the site.

Every page Google can rank — the more pages, the more ways to get found.

Sitemap

The master list every site hands Google so it can index every page.

URL

One address = one page. This sitemap holds 225; most local practices have 15–40.

Location landing page

A page built to rank in one town — “Tummy Tuck in Bellaire.”

Your competitors have more pages — here’s the page count, by type.

14The bottom line

The whole picture, four ways.

Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.

Strengths
  • Established reviews
  • 3.9★ / 147 reviews
Weaknesses
  • Thin organic rankings
Opportunities
  • Convert authority into organic rankings
  • Claim more map-pack terms
Threats
  • Faster, better-linked competitor sites

15The opportunities

Where to focus next.

The moves that compound what's already working.

01

When a patient asks ChatGPT or Claude for a skin care clinic in Pasadena, this practice isn't named yet. AI search is the fastest-growing, least-contested channel — clean entity data, an llms.txt file and citable content are how you win it.

The verdict

The bottom line.

Southeast Dermatology shows developing search authority and a developing map-pack position. The fundamentals are sound; the win is converting authority into top rankings.

Medical Advertising Agency

Want a website that wins your market?

We build and grow websites for elective-medicine practices that lead their market online. Let’s talk.

Contact us See our work info@medicaladvertising.agency

This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Southeast Dermatology, Southeast Dermatology, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).