Eric S Rothenberg MD PA
plastic surgeon · Pasadena, TX
WordPress · Cloudflare — live capture About the practice
Eric S Rothenberg MD PA is a plastic surgeon practice serving Pasadena and the greater Houston metro.
Social presence
Reviews & directory listings
Key pages on the site
ElectiveIndex™ Certified Snapshot
An independent, machine-collected audit of this practice’s live web presence — captured at a single moment in time.
Compiled from public Google, web-crawl, Lighthouse & social data by ElectiveIndex, a Medical Advertising Agency property.
Overview
Eric S Rothenberg MD PA, online — the full picture.
Eric S Rothenberg MD PA is a plastic-surgery practice in Pasadena, TX, with 8 Google reviews at 4.5★. The site is technically sound.
For the patient
Real reviews, verified credentials, who’s actually established.
For the doctor
Where you rank, and the gaps we fix.
For the marketing team
Exactly what the leaders do to win.
01AI search visibility — the open channel
AI search doesn’t yet recommend this practice for the money procedures.
When a patient asks ChatGPT or Claude (with live web search) for a plastic surgeon in Pasadena, they name competitors — not this practice. AI search is the fastest-growing patient-referral channel, and right now it’s a gap. Being citable in AI results (clean entity data, llms.txt, citable content) is the one channel with almost no competition yet.
Here’s who AI names instead
Source: ChatGPT and Claude, both with live web search, queried across the Houston metro on the money procedures (breast augmentation, facelift, mommy makeover, tummy tuck, rhinoplasty, “best plastic surgeon”).
When a patient asks ChatGPT or Claude for a surgeon in Pasadena, the practices that get named are the ones built to be cited — clean entity data, llms.txt, and citable content. Dr. Rothenberg can own this channel before the market does.
Make the practice citable in AI search — llms.txt, entity schema, citable content, AI-visibility report.
Fix this02Social reach
The social profiles we found.
1 public profile detected at audit time. Only one — worth a deeper look; most established practices run several.
05What the site actually ranks for
94 ranked keywords, by search intent.
19% of this traffic is local or procedure searches — the part that books patients in Pasadena.
Intent tags separate total SEO footprint from local booking demand.
The full keyword map
All 94 keywords — yours and every competitor’s. Click to win it.
Every term, every rival, exactly where the money sits in Pasadena.
06What’s working
What this practice already has going for it.
- 4.5★ across 8 Google reviews
- Structured schema markup (GeoCoordinates, OpeningHoursSpecification, PlasticSurgery)
07Organic search vs. the Google map pack
Eric S Rothenberg MD PA owns the local map pack — but organic is where the metro is won.
Eric S Rothenberg MD PA hits #1 in the map pack at its strongest location — but that's proximity to one office, not metro reach. Across the metro the website barely ranks organically, and organic is the visibility that travels beyond the immediate area. The geo-grid below shows the real metro coverage.
08Site speed & Core Web Vitals
The site is genuinely fast — among the better-built in the market.
Google’s Lighthouse scores the site 0–100 and speed is a confirmed ranking factor — we fix it. Scores are strong: 92/100 mobile performance, 92/100 SEO, a fast paint.
How long until the biggest thing on screen — usually the hero image — finishes loading. Good is under 2.5s.Learn more →
How long until the very first text or image appears, so the page feels like it’s working. Good is under 1.8s.Learn more →
How much the page jumps around as it loads (the annoying shift when a button moves under your thumb). Good is under 0.1.Learn more →
How long the page is frozen and can’t respond to taps while background code runs. Good is under 200ms.Learn more →
09Local visibility — live geo-grid
Their map pack, mapped — top-10 across 23.8% of the metro.
We ran “plastic surgeon” from 42 GPS points across the metro and recorded the practice’s local-pack rank at each. The result, in one picture: top-3 in 11.9% of the area and top-10 in 23.8%, strongest around 5150 Crenshaw Rd G120 and tapering toward the edges of the metro.
10Google Business Profile
The Google Business Profile.
The free listing behind the map pack — for a local practice, the single most valuable thing to get right.
What the listing has
The opportunity — squeeze more reach
The profile is claimed and well-rated; the reach left on the table is in the parts most practices ignore:
- Only 1 category listed — the market’s leaders run 3–5 (one primary + secondaries). Each category is another set of searches you can surface for.
- Google Posts: most practices post zero. Weekly posts are a freshness signal the 3-pack rewards — free real estate on your listing.
- Seed the Q&A: you write the questions and the answers, so a patient’s first impression is your message, not a competitor’s.
- Services & booking on the profile — let patients book without ever leaving Google.
We rebuild the profile to the standard the market leaders hit — categories, posts, Q&A, services, photos.
Dr. Rothenberg sits behind Lift Plastic Surgery and others in the local 3-pack — the box that takes most of the clicks and calls. The Business Profile, review volume, and citation consistency are exactly what move a practice up it.
Rebuild the Google Business Profile to the standard the market leaders hit — categories, services, posts, Q&A, photos.
Fix thisMake NAP consistent and present across the directories that feed local rankings — clean what's wrong, build what's missing.
Fix this11Under the hood — how it’s built
The technology behind the results.
The site publishes 22 URLs in its sitemap. The signals that tell Google what this site is.
Built on WordPress.
Entity markup present.
<title> Pasadena Plastic Surgeon - Eric S Rothenberg MD - Plastic Surgeon Pasadena, TX meta Eric S Rothenberg is a plastic surgeon specializing in plastic and hand surgery, procedure… H1×2 · H2×2 · H3× · canonical ✓ · robots ✓ What this site tells Google in code.
Schema tells Google and AI what this practice is — we make sure it says the right thing.
{
"@context": "https://schema.org",
"@type": "PlasticSurgery",
"url": "https://www.rothenbergplasticsurgery.com",
"name": "Eric S Rothenberg MD PA",
"description": "Eric S Rothenberg is a plastic surgeon specializing in plastic surgery enhancements, procedures, and treatments in Pasadena, TX. Eric S Rothenberg MD is located in Pasadena, TX.",
"telephone": "(281) 998-9000",
"email": "kpayne@rothenbergplasticsurgery.com",
"priceRange": "Call for pricing options",
"address": {
"@type": "PostalAddress",
"addressLocality": "Pasadena",
"addressRegion": "TX",
"postalCode": "77505",
"streetAddress": "5150 Crenshaw Rd Suite G120",
"addressCountry": "US"
},
"sameAs": [
"https://twitter.com/rothenplastic",
"https://facebook.com/Eric-S-Rothenberg-MD-535728946586008/timeline/",
"https://my.officite.com/0073161/blog"
],
"geo": {
"@type": "GeoCoordinates",
"latitude": 29.638892,
"longitude": -95.1587
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"description": "\t08:30 AM - 12:00 PM 01:00 PM - 05:00 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"description": "\t08:30 AM - 12:00 PM 01:00 PM - 05:00 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"description": "\t08:30 AM - 12:00 PM 01:00 PM - 05:00 PM"
},
{
"@type": "OpeningHou
…Rich results this markup earns
Missing — each is a result feature left on the table
- AggregateRatinggold star rating shown in the blue link
- Reviewreview snippets under the result
- FAQPageexpandable FAQ drop-down in the result
- Physiciandoctor knowledge panel
- MedicalBusinessmedical-entity panel + AI grounding
We run this technical X-ray across thousands of pages at once.
13The full sitemap
22 pages on the site.
Every page Google can rank — the more pages, the more ways to get found.
The master list every site hands Google so it can index every page.
One address = one page. This sitemap holds 22; most local practices have 15–40.
A page built to rank in one town — “Tummy Tuck in Bellaire.”
Your competitors have more pages — here’s the page count, by type.
14The bottom line
The whole picture, four ways.
Everything we found, distilled — how we’d brief a strategy meeting on this practice in thirty seconds.
- Established reviews
- 4.5★ / 8 reviews
- Thin organic rankings
- Convert authority into organic rankings
- Faster, better-linked competitor sites
15The opportunities
Where to focus next.
The highest-impact moves — easiest wins first.
When a patient asks ChatGPT or Claude for a plastic surgeon in Pasadena, this practice isn't named yet. AI search is the fastest-growing, least-contested channel — clean entity data, an llms.txt file and citable content are how you win it.
The homepage carries no rich schema markup. Adding it makes pages eligible for star ratings, FAQ drop-downs and richer local/map results — a fast, mechanical win that also helps AI engines read the site.
Local-pack reach is thin — top-10 across only 23.8% of the metro, averaging #4.4. Profile completeness, categories, review velocity and citation consistency are exactly what move a practice up the 3-pack.
The organic footprint is light (94 ranking keywords). Targeted service-page content tuned to local booking intent, plus internal linking, compounds month over month.
★The verdict
The bottom line.
Eric S Rothenberg MD PA shows developing search authority and a developing map-pack position. The fundamentals are sound; the win is converting authority into top rankings.
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This is independent research, not our website. ElectiveIndex is a market-research tool published by Medical Advertising Agency. We are not affiliated with, endorsed by, or working for Eric S Rothenberg MD PA, Eric S Rothenberg MD PA, or any practice profiled here. Every figure is compiled from public sources (Google, the live website, and public social profiles).
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